New Rochelle Continues To Develop A City 'Brand'

NEW ROCHELLE, N.Y. With New Rochelle set to undergo a radical downtown redevelopment in the coming years, city officials continue to develop its "brand" to attract both future businesses and residents to set up shop locally. After accepting input from hundreds of residents through a survey that was administered by North Star Destination Strategies, the consultants helping officials build the brand have suggested a strategic brand platform , specific to New Rochelle, that emphasizes its history, culture and prime location near Manhattan.



via New Rochelle Newswire http://ift.tt/1CSCzLK